The Social Media 2.0 Effect

Humans crave variety. With the advent of Social Media, the internet is abuzz with new content daily! Along with the quality of content posted, how it’s posted matters the most. The method of content publishing has a direct impact on the engagement it derives! The digital marketer is often juggling between direct content postings vs link postings.

Link posts help generate trackable Traffic on the website. It helps in making your site more valuable & scalable resource. Link posts particularly help in up scaling your SEO game on the search engines. Often information rich brands like Mashable prefer this technique of social media postings. However this restricts their reach & response on the social media as people are less likely to open the link & be re-directed to another browser.

It takes no points in guessing that image-rich content is incredibly shareable & likeable! Photo posts receive an approximate of 80% more clicks than text & link posts.

Things said & done, what’s next but? We bring to you Social Media 2.0: a holistic approach towards publishing content on digital platform.

Have you ever imagined what if Facebook or Twitter or Instagram just decides to shut its business? What about all the data that you have published on these websites all this while? How about a platform that assists you in fetching & backing up all your data from all the major Social Media websites that you have posted in the course of time on a server that’s owned by you & is under your regulation. That’s exactly what Social Media 2.0 is all about. Fetching all your posts / data from all your social handles & putting them on a domain extension of your own website. This not only helps you keep a backed up copy of the data but also helps you in up scaling your SEO game. 100 posts fetched means 100 new website pages added to the existing website which are rich with relevant content &  keywords.

Social Media 2.0 is the tool that helps your end-user fetch all your social data on one single URL without having to jump from one app to another. What’s even better he/she can even search for specific keyword content all at one place. Social Media 2.0 helps you to take your Social presence to the next level of digital presence. It assists you in consolidating your data & centralizing it.